Organizational Changes

  • March 2024
  • Addition of Carlos de Valdenebro

Dear Coffee Friends around the world,

as the saying goes, "Nothing is more consistent than change," and Hamburg Coffee Company is excited to share some significant organizational announcements, effective September 18th, 2023.

We are delighted to introduce Mr. Carlos de Valdenebro, who will be joining us as the North American Managing Director for the Hacofco Group. Carlos brings to our team over 14 years of invaluable experience in the coffee industry, boasting an extensive background in various facets, including managing export operations in Asia and South America, as well as overseeing import and marketing offices in North America. His expertise spans trading and senior management roles in both commercial and specialty coffee sectors.

In his new role, Carlos will assume responsibility for managing Hacofco's interests and operations in the North American Region. He will play a pivotal role in our company's growth plans as we continue to source and deliver green coffee to roasters and partners across the region, always striving to provide world-class service, information, and products.

The coffee industry is unique in its reliance on teamwork and the human touch, from the farmers harvesting cherries across our dozen different origins to the dedicated employees involved in wet and dry milling, trucking, shipping, quality assurance, logistics, finance, and sales. Each of these and your roles is instrumental in making our success possible.

With Carlos's experience and leadership and your unwavering support, Hacofco North America is poised to accelerate its growth plans. Together, we will unlock synergies, drive efficiencies, and develop new products for many successful years ahead.

We extend our best wishes to Carlos and the American Coffee and ICT team as they embark on the implementation of various initiatives. Rest assured that we will continue to work diligently to support our farmer partners, suppliers, and service providers in delivering nothing but the best to our customers.

Hamburg Coffee Company Hacofco mbH